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Chances are your smartphone is important to you.

Chancesunderline drawing are your
is importantCircle drawing to you.
Smartphone sticker background
Smartphone sticker text

But it’s also very important to the big picture. All of your devices are.

But it’s also very importantCircle drawing to the big picture. All of your devices are.
Climate change
Depletion of energy and raw materials
Pollution of soil, air, water
Depletion of energy and raw materials
Climate change
Pollution of soil, air, water

From the moment they are manufactured to the moment they are discarded, our electronics have a massive impact Earth.

Humans vs. The World

We're coming to a point where the Earth will soon no longer be able to support us. We're running out of resources... and time.

What’s nuts is that we’re speeding up the process every time we buy new.

What’s nuts is that we’re speeding upCircle drawing the process every time we buy new.
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Companies are overmanufacturing more devices than we need.

90% of carbon footprint
Over 90% of a smartphone's carbon footprint happens before it leaves the factory.
90% of carbon footprint
82,300 litres of water : is what it takes to manufacture a single smartphone.
90% of carbon footprint
Manufacturing plants run on fossil fuels, which emit damaging greenhouse gases
90% of carbon footprint
Raw materials are heavily mined — there's more gold in a tonne of e-waste than in a tonne of gold ore.

We’re using up precious resources to make disposable electronics.

E-waste is the fastest-growing

Electronic waste is the fastest‑growing solid‑waste stream, exceeding fast fashion.

E‑waste, or electronic waste, is surging. Each year the world creates 5,683 Eiffel Towers of e‑waste, which is enough to cover all of Southampton. Source: World Economic Forum, 2021
E-waste is the most toxic solid-waste stream

It's also the most toxic solid‑waste stream, contaminating land, water,
and air.

Concentrated levels of lead and mercury in e‑waste have devastating effects on humans, including respiratory disease, reduced cognitive abilities, and still or premature births. Source: WHO Initiative on E‑waste and Child Health 2021
17.4%
82.6%
E-waste is the most toxic solid-waste stream, contaminating land, water, and air.

Only 17.4% of it will be properly collected and recycled.

Only 17.4% of it will be properly collected and recycled.

82.6% won’t be recycled correctly — we simply can’t keep up with the rapid pace of overmanufacturing.

82.6% won’t be recycled correctly .

It’s time to slam on the brakes.

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We don’t always need new electronics.
We need to walk away from mind control.

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Planned
obsolescence

Definition

A business practice that deliberately ensures a current version of a given product will become outdated or useless within a known time period.

Example

Like when tech companies won't support hardware or software support beyond a certain number of years (even if they could if they wanted to).

Definition

A business practice that deliberately ensures a current version of a given product will become outdated or useless within a known time period.

Example

Like when tech companies won't support hardware or software support beyond a certain number of years (even if they could if they wanted to).

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Perceived
obsolescence

Definition

When a company creates conditions meant to persuade consumers to replace a product while it continues to be functional.

Example

Like when a phone manufacturer consistently releases new models a year or less apart. This prematurely "ages" devices in the eyes of their owners when these devices could continue to function perfectly for years.

Definition

When a company creates conditions meant to persuade consumers to replace a product while it continues to be functional.

Example

Like when a phone manufacturer consistently releases new models a year or less apart. This prematurely "ages" devices in the eyes of their owners when these devices could continue to function perfectly for years.

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Piling
on the pressure

Definition

High pressure sales tactics are techniques employed to manipulate and pressure consumers to make purchases they wouldn't make otherwise.

Example

Retailers and manufacturers that aggressively advertise Black Friday sales and additional discounts to pressure people to buy new electronics from them.

Definition

High pressure sales tactics are techniques employed to manipulate and pressure consumers to make purchases they wouldn't make otherwise.

Example

Retailers and manufacturers that aggressively advertise Black Friday sales and additional discounts to pressure people to buy new electronics from them.

We also need to get away from the linear status quo

We need to stop thinking that new is better.

It’s not. Whenever we buy new devices, we’re supporting the linear economy, one where raw materials are mined to make electronics that are purposefully destined to end up in a landfill after one use.
Design
Production
Distribution
Consumption
Collection
Recycling
It’s time to go circular

It’s time to go circular.

In a circular economy, tech is made to be reused as long as possible. If we want to extend the life of our natural resources, we also need to extend the lives of our electronics — of all our things. They say cats have multiple lives and frankly our tech does, too.
Design
Production
Distribution
Consumption
Collection
Recycling

When it comes to electronics we only hear about recycling.

We’re buying and discarding new devices at a rate that can’t be properly recycled

But it’s not enough, especially when we’re buying and discarding new devices at a rate that can’t be properly recycled.

Buying new electronics is preferred by 84% of consumers over used or refurbished devices, despite the damaging environmental effects of buying new.
Buying habits for:
  • New
  • Used
  • Refurbished

We need to repair. And we need to start buying refurbished.

Why refurbished is the right choice 99.86983%* of the time.

3 reasons
*That's a very specific percentage. Jokes aside, while using your tech for as long as possible is the best choice, when you can't or don't want to repair your device, buying renewed is the next solid, sustainable option.
1

As good as new (when done right)

Refurbished electronics are just as reliable as new electronics when they're properly overhauled by the experts.
2

Low impact on planet and wallet

It's a sustainable choice that comes at a lower cost. Both in the long run, and immediately. Whatsmore refurbished electronics can be just a fraction of the price of comparable new models.
3

Lowers carbon emissions

A refurbished smartphone avoids 79.7kg of carbon emissions. By extending the life of a device you get more bang for our buck while lowering your overall footprint.

Are you ready to take action?

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Ready for some action? Let us count the ways.

Reduce

Reduce

Reduce e-waste by taking care of your electronics so that they last longer, and avoid the trap of feeling the need to buy new.

Repair

Repair

Don't replace if you can repair. Take your device to a repair shop or use resources like iFixit to DIY.

Reuse

Reuse

Pass down, donate or sell your device. It probably has more life in it than you might think.

Recycle

Recycle

Just remember, recycling should be a last resort.

Phone
Climate change
Depletion of energy and raw materials
Pollution of soil, air, water
Earth
Earth
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